Connect to Your Prospective Clients through Your Story Storytelling is one of the most powerful methods of connecting to your clients without overtly selling to them. A good story can not only sell your products and services, but make your customer feel like they are doing a greater good. Take fair trade products for example. [...]
Marketing Strategies for the Type of Sale You’re Trying to Make – Simple vs. Complex In broad terms, there’s essentially 2 different types of sales: Simple and Complex. Simple Sale – These types of sales are often low risk, routine, widely available, and commodity items. Things that involve a fairly short sales cycle to attain; [...]
You Can’t Ignore Mobile Visitors Any More – What You’ll Need to Go Mobile-Friendly Online “Ding!” came the sound from my smartphone indicating I had just received a new email. Taking a look, I saw a simple question from a client that required a less-than-simple response. “Is getting a mobile website for my business a [...]
Getting More Clients by Writing Clear Sales Copy Have you ever landed on a website that attacked you with buzz words and empty sales blather? How did this puffery make you feel? You probably did not feel like whipping out your wallet. More than likely, it had you reaching for your browsers back button. Then [...]
Email Marketing Essentials that will Help You Create Effective Campaigns for Your Business Email marketing is the practice of sending emails out to people to solicit, remind, share, or notify of your products, services, promotions, advice, or other business related information. This super-fast guide will run through the essentials of getting started with email marketing [...]
Responsive Web Design Continues to be Popular… But is it Right for Your Website? Responsive web design is quite the trend right now. Responsive web design is when a website automatically adjusts how it displays based on the screen size of the device viewing the website. Which makes it perfect for taking one single website, [...]
