More Companies Get an Edge

New Websites Launched for HCP, Bikram Yoga Westshore, and Thomcat Leasing

It’s amazing how fast time passes when you’re having fun! The devEdge Internet Marketing office has been quite busy the past few months. With our heads down, we forgot to announce some of the awesome websites we’ve launched recently. Yes, we do website design in Victoria, BC.

Horticulture Centre of the Pacific – HCP

This underrated Victoria, BC botanical gardens needed a website facelift. It seems Butchart Gardens gets all the tourism attention. Don’t forget about HCP though, they rival Butchart Gardens in the beauty and diversity of their demonstration gardens. Plus, HCP is as non-profit focused on conserving their local environment and educating future generations of gardeners.

What’s not to love?!

[Read more…]

What is Direct Inbound Marketing?

A Popular Hybrid Form of Internet Marketing that Effectively Increases Leads and Sales

Direct Inbound Marketing Methodology

This is part 3 of a 3 part series:

  1. What is Inbound Marketing?
  2. What is Direct Marketing?
  3. What is Direct Inbound Marketing?

This series focuses on introducing a hybrid form of Internet marketing called Direct Inbound Marketing.

I’m coining a new term: Direct Inbound Marketing. Why? Because it communicates a popular hybrid form of marketing quickly and succinctly.

Direct Inbound Marketing is the combination of Inbound Marketing with Direct Response Marketing. Inbound Marketing creates long term and sustainable lead generation by attracting potential clients to your online presence. While Direct Response Marketing allows for quick lead generation and outbound engagement of your entire potential market. Direct Inbound Marketing is typically practiced online, although, it is not limited to online only.

Inbound Marketing and Direct Marketing go together almost perfectly. They compliment each other in the weak areas and support each other in their strengths. Like any good marriage! [Read more…]

What is Direct Marketing?

Get Great Results by Taking Your Offer to the Right Prospects

Business Reply Mail

This is part 2 of a 3 part series:

  1. What is Inbound Marketing?
  2. What is Direct Marketing?
  3. What is Direct Inbound Marketing?

This series focuses on introducing a hybrid form of Internet marketing called Direct Inbound Marketing.

Direct Marketing refers to a type of marketing where you approach an individual prospect or group of prospects (demographic) with an offer. This can be to buy a product, redeem a coupon, sign up for a newsletter, download an eBook, enter a contest, or “like” a social media page. Often the prospect is encouraged to act immediately. Such marketing is sometimes characterised by the buyer dealing directly with the seller (as opposed to buying through a retailer, affiliate or other third party). Direct Marketing can use a variety of media, including television, direct mail, radio and the Internet.

Direct Response Marketing is a sub-type of Direct Marketing where you ask the prospect to take action right within the ad or offer. For example, a direct response could be completing a website form, pasting a sticker on a mail-out and returning it, or telephoning the number in the ad. Direct Response Marketing is by far the most effective, in terms of ROI, form of Direct Marketing.

At its core, it’s about your company reaching out to a prospect with a tantalizing offer. [Read more…]

What is Inbound Marketing?

A Proven Method of Attracting Visitors to your Website and Converting them into Potential Clients

Inbound Marketing Methodology in Steps

Graphic provided by Hubspot

 

This is part 1 of a 3 part series:

  1. What is Inbound Marketing?
  2. What is Direct Marketing?
  3. What is Direct Inbound Marketing?

This series focuses on introducing a hybrid form of Internet marketing called Direct Inbound Marketing.

Inbound Marketing is a very popular online marketing method of attracting vistors to your business with valuable content. It involves creating a piece of content such as a web page, blog article, eBook, slideshow, infographic, video, or anything really. Then sharing this valuable content freely with the world.

The idea is to attract people to your business and establish authority in your realm of expertise. Typically, these people come through channels like search engines and social media. Meaning, customers find you – you don’t find customers.

Once you’ve drawn people to your content, then you would focus on converting visitors into sales leads, turning leads into customers, and customers into evangelists. Essentially, building a list of qualified prospects and clients. [Read more…]