Connect to Your Prospective Clients through Your Story
Storytelling is one of the most powerful methods of connecting to your clients without overtly selling to them. A good story can not only sell your products and services, but make your customer feel like they are doing a greater good.
Take fair trade products for example. You could tell a story of a poor farmer forced into selling their crops at inhumane prices. Then how your company found this hard-working farmer and finally paid them a fair wage. Not only that, but you might even be providing modern equipment and training on healthy farming.
A good story includes conflict and resolution. It connects your business with your customers in a primal way that humans have been using since the dawn of time.
And you have a story. Maybe you don’t even realize it yet – everyone has a story though. Nobody gets to owning a successful business without some conflict and struggle. It’s just a matter of communicating that story in a way that makes it relate with your audience. [Read more…]