Why You Should Have a Sign Up Form on Every Page of Your Website
Your website is a direct marketing tool. It is not as much a branding and awareness medium like many people treat it. You know how you get direct mail asking you to buy stuff or sign up for magazine subscriptions? That’s an example of direct marketing. Direct marketing is when you market directly to the consumer and request a direct response back.
The big difference between direct mail and your website is that you send out direct mail. People come to your website. They come because they want to learn more about your business, products, services, and company. Don’t squander this golden opportunity by weakly engaging your visitor and skipping your opportunity to ask them to take a next step! [Read more…]