Effectively Communicating the Value of Your Product or Service to Prospectives… In 5 Seconds
Whether you’ve been in business for years, are a budding entrepreneur, or somewhere in between – you need a strong value proposition to survive. You know that you have a valuable product or service… But your prospects sure don’t! That’s why it’s so important to know what value you have to your market AND how to communicate it to everyone you meet.
Now, if you are a seasoned business owner and think you’ve got this all figured out, my challenge to you is to take the next minute or two to reconsider your value proposition. I’m not asking you to second guess yourself. I am just asking that you give it a moments thought. It’s healthy to reflect on and challenge the things you may take for granted. [Read more…]