Here at the devEdge Internet Marketing office, we’ve been having fun with memes.
An Introduction to Internet Marketing Practices and Techniques
In 2012, Internet World Stats reported that there were 245,203,319 Internet users in the United States alone. That’s a massive audience businesses can reach through Internet marketing. Internet marketing connects with customers and generates sales. It works. Like traditional marketing, you will find that many forms of Internet marketing exists, but not all of them are right for your business.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the application and utilization of specific techniques to increase a website or webpage’s ranking in search engine results. Most Internet users navigate the Internet by utilizing search engines. Common search engines include Google, Bing, and Yahoo. [Read more…]
Connect to Your Prospective Clients through Your Story
Storytelling is one of the most powerful methods of connecting to your clients without overtly selling to them. A good story can not only sell your products and services, but make your customer feel like they are doing a greater good.
Take fair trade products for example. You could tell a story of a poor farmer forced into selling their crops at inhumane prices. Then how your company found this hard-working farmer and finally paid them a fair wage. Not only that, but you might even be providing modern equipment and training on healthy farming.
A good story includes conflict and resolution. It connects your business with your customers in a primal way that humans have been using since the dawn of time.
And you have a story. Maybe you don’t even realize it yet – everyone has a story though. Nobody gets to owning a successful business without some conflict and struggle. It’s just a matter of communicating that story in a way that makes it relate with your audience. [Read more…]
Marketing Strategies for the Type of Sale You’re Trying to Make – Simple vs. Complex
In broad terms, there’s essentially 2 different types of sales: Simple and Complex.
Simple Sale – These types of sales are often low risk, routine, widely available, and commodity items. Things that involve a fairly short sales cycle to attain; quick purchases. Some examples of a simple sale are: groceries, hygiene products, restaurant food, and essentially anything you could get at Walmart.
Complex Sale – These types of sales involve multiple steps to purchase and multiple stakeholders in the transaction. Products and services that involve a long sales cycle and extra information is required for delivery. Often these sales are riskier (for the buyer) because they come with a higher price tag. Some examples of a complex sale are: website design, manufacturing machinery, real estate, and anything that requires a level of customization.
Of course, that’s over-simplifying a little bit. Your actual sales may land somewhere in the range between simple and complex. However, no matter which way your sales lean, there are certain marketing strategies you will want to avoid and others you’ll want to use. [Read more…]
You Can’t Ignore Mobile Visitors Any More – What You’ll Need to Go Mobile-Friendly Online
“Ding!” came the sound from my smartphone indicating I had just received a new email.
Taking a look, I saw a simple question from a client that required a less-than-simple response. “Is getting a mobile website for my business a good idea?”
You might be thinking, that IS a simple question to answer. Normally, the response would be a resounding “Yes!” But for this small startup, with limited budget, the answer wasn’t so obvious.
It was then that I realized there are a few scenarios where a mobile website should be delayed. Yes, the web is accessed as much by mobile devices as it is PCs (see Gartner Research Article). And yes, 43% of people who have a bad mobile experience with your website will never return to your website again (see Compuware Research Article).
But mobile websites require money to build. And proper technology and coding in place to do it well. Let’s not forget, you need a website with visitors to see any benefit from mobile. So when should you get a mobile website for your business? [Read more…]
Getting More Clients by Writing Clear Sales Copy
Have you ever landed on a website that attacked you with buzz words and empty sales blather? How did this puffery make you feel?
You probably did not feel like whipping out your wallet. More than likely, it had you reaching for your browsers back button.
Then there are those times when you land on a website, and it just guides you through all the right information. It makes you feel comfortable about your potential purchase because you know what you’re getting.
Chances are that this website got an important copywriting principle right: clarity. Instead of cramming a haughty sales message or screaming at you to buy, they probably just provided clear and concise information. Information you needed to feel comfortable about your purchase. [Read more…]
Email Marketing Essentials that will Help You Create Effective Campaigns for Your Business
Email marketing is the practice of sending emails out to people to solicit, remind, share, or notify of your products, services, promotions, advice, or other business related information.
This super-fast guide will run through the essentials of getting started with email marketing for your business. Along the way, I’ll provide some interesting statistics that even a seasoned email marketing professional should find useful.
You need to understand 2 important things before we jump in here:
- Email marketing is a deep and rich Internet marketing practice. There’s so much more to it than I can possibly tell you about in this one article.
- Everyone is different. The statistics vary widely by industry and individual companies. The statistics are to provide examples of the overall average. Your actual statistics, tests, and understandings will vary (sometimes contradict). [Read more…]
Responsive Web Design Continues to be Popular… But is it Right for Your Website?
Responsive web design is quite the trend right now. Responsive web design is when a website automatically adjusts how it displays based on the screen size of the device viewing the website. Which makes it perfect for taking one single website, and making it display on desktops, tablets, and mobile phones (in landscape or portrait mode).
According to a survey done by Pew Internet about 85% of Americans own a cell phone (that’s around 264,853,129 people!). Of those people, 56% use the mobile device to access the Internet (that’s around 148,317,752 people).
The trend and popularity is well deserved. Responsive web design is a significant evolution in website design.
But is responsive website design all it’s hyped up to be? Let’s take a look at the pro’s and con’s of responsive web design. [Read more…]
Giving Yourself the Best Chance to Make a Sale
It’s one word you get used to hearing as a business owner or sales rep. It’s the one word you try to avoid. Don’t take it personal though; you’ll hear it more often than “yes.” The silver-lining is that it only takes one good yes to change everything.
Fear of hearing the word “no” is not an excuse to miss following up on your sales leads. On average, only 40-50% of sales leads are even contacted by the business receiving the lead. That number probably dwindles when the lead source is from your website. It’s almost as if we are so suspicious of spam that we don’t trust anything that comes through online sources. Big mistake.
The crux of the matter is that you just don’t know until you follow up. Why wouldn’t you at least find out if you’ve got a winner within that sales lead? You might be surprised at what you find. [Read more…]
Using Subject, Qualifier, and Geographic Keywords for your Website SEO
There’s no question. Keywords are a critical part of any SEO strategy. They tie the people searching for your products/services to your business. But getting the most profitable traffic is more than just scoring high with the name of your business, product, service, or features.
Getting the right SEO keyword mix is how you’ll successfully draw the most profitable traffic to your website.
Most often, the first keywords that come to mind are about what the business does. For example, if you’re a carpenter then you know you want to rank well for “carpenters” and “contractors.” This is only half the battle though. There’s more types of keywords than the ones that describe what you do and what you are. Keywords that help you ascertain the intent and constrictions of the person searching. [Read more…]