Email Marketing Essentials that will Help You Create Effective Campaigns for Your Business
Email marketing is the practice of sending emails out to people to solicit, remind, share, or notify of your products, services, promotions, advice, or other business related information.
This super-fast guide will run through the essentials of getting started with email marketing for your business. Along the way, I’ll provide some interesting statistics that even a seasoned email marketing professional should find useful.
You need to understand 2 important things before we jump in here:
- Email marketing is a deep and rich Internet marketing practice. There’s so much more to it than I can possibly tell you about in this one article.
- Everyone is different. The statistics vary widely by industry and individual companies. The statistics are to provide examples of the overall average. Your actual statistics, tests, and understandings will vary (sometimes contradict). [Read more…]