Independent PPC Management vs. Google Representative
If you’ve ever started your own Google AdWords campaign, you know that within a few days you’ll get a call from Google themselves. The Google representative will likely offer to manage your AdWords campaign for you. They’ll tell you that they’ll optimize it and they’ll help set it up. Best of all, it won’t cost you anything.
Sounds good right?
Well… Maybe. The throwdown match is about to begin! Let’s take a closer look at whether you should let Google manage your AdWords campaign. Oh, and this applies for Bing Ads too. [Read more…]