Here at the devEdge Internet Marketing office, we’ve been having fun with memes.
Using Subject, Qualifier, and Geographic Keywords for your Website SEO
There’s no question. Keywords are a critical part of any SEO strategy. They tie the people searching for your products/services to your business. But getting the most profitable traffic is more than just scoring high with the name of your business, product, service, or features.
Getting the right SEO keyword mix is how you’ll successfully draw the most profitable traffic to your website.
Most often, the first keywords that come to mind are about what the business does. For example, if you’re a carpenter then you know you want to rank well for “carpenters” and “contractors.” This is only half the battle though. There’s more types of keywords than the ones that describe what you do and what you are. Keywords that help you ascertain the intent and constrictions of the person searching. [Read more…]
SEO Tips: How to Perform Keyword Research Like the Pros
As a business owner, you’re told you need a website. Not only that, but you need a website that ranks well in the search engines so you get all that profitable traffic.
There’s a catch though. You can only target a few keywords before you won’t rank well for any keywords.
So… Since you can only have a limited number of keywords, then there should be 2 questions on your mind right now. 1) How many keywords can I target? And 2) Which keywords should I target? [Read more…]
Demystifying Link Building for the Business Owner
Link building is an essential part of increasing your websites rank in the search engine results. Link building, in terms of search engine optimization, is about getting links to your website. That’s when somebody has placed a link from their website to your website. You want links to your website because the number of inbound links greatly influences your search engine ranking. Your inbound link count is a way that the search engines determine your websites authority, legitimacy, and popularity.
I remember, for the longest time, thinking that link building was some sort of arcane voodoo art. That maybe the only way was to pay a shady character who claims to have thousands of websites in his “network” to create links for me. I’d search the topic and the advice was almost always the same: email the webmaster and ask for a link. If that were the case, link building seemed like a lot of work and a lot of rejection. Fortunately, I’ve learned a few things over the years. Things about link building that you can practice while simply going about your day. [Read more…]
Search Engine Optimization Factors that You Control and have a High Impact on Your Ranking
There are a lot of factors that search engine providers consider when determining where your website will appear in the search rankings. It’s everything from how many links you have to your site, to your social media buzz, to how soundly your website is coded, to how legitimate your business would appear to another human being. In fact, there are 100’s of these factors. And truthfully nobody in this world, except for a very few privileged search engine employees, know exactly what all of these factors are. Fortunately, industry experts have tested, experimented, and discovered what many of the most important elements are to your search engine success.
I’m about to share with you 5 of the most important on-page search engine optimization (SEO) factors known today. The great thing about on-page SEO is that you have complete control over these elements. It’s literally what you put onto your website and how it’s coded. All of these things are completely under your control. [Read more…]