More Leads and More Sales from Online Sources – Combining the Power of Inbound Marketing and Direct Response Marketing
Internet Marketing is a very broad term. It can be applied to practices that could bring your company to new heights or tear your reputation apart. That’s why we’ve created the term “Direct Inbound Marketing.” So you’ll know exactly what you’re getting: ethical short-term results and long-term online equity.
Direct Inbound Marketing follows a continual 4-step process that incorporates sustainable long-term lead generation with immediate short-term results. You’ll not only attract and acquire new customers, but you’ll also improve loyalty of your existing client base. Plus, this method is designed to increase your overall knowledge of your customer personas.
Simply put, Direct Inbound Marketing is the combination of Inbound Marketing and Direct Response Marketing. Two highly-proven forms of marketing for lead generation effectiveness and return on investment.
The 4 step Direct Inbound Marketing process is:
CREATE – Create valuable online content for your target audience.
DRIVE – Drive qualified traffic to your online presence.
CONVERT – Convert your traffic into leads and sales.
NURTURE – Nurture your leads into loyal customers.
Inbound Marketing is about attracting visitors to your online presence. Typically, you’ll generate some free content that is relevant to your ideal audience. As you build more and more content, you’ll start improving your authority and credibility in your market. Inbound Marketing is a sustainable way to increase your leads and sales over the long-term.
Direct Response Marketing
Direct Response Marketing is when you to reach out to your market and gain new customers through special offers. We use advertising channels like Google AdWords to quickly identify and find the best prospects for your company. You’ll see an immediate impact because your prospects are asked to take action.