One embarrassingly simple fact that can turn your website visitors into customers.
Yes, it’s embarrassingly simple. Headlines. At the very least, you should have them at the top of every page on your website. At best, you have multiple well-written headlines and subheadlines that guide your reader through the page.
You have 7 seconds…
…If you’re lucky! What do I mean? I’m saying that you have 7 seconds to communicate to your website visitors who you are, what they can do here, and why they should do it.
That is why headlines are so critical. A well-written headline on your web page can orient the user and intrigue them to continue reading. [Read more…]