How to Write Better Calls to Action so You Get More Leads and Close More Sales
You have to know how to write a call to action or nothing else matters.
Great service, but nobody is inquiring? Sorry. Your call to action failed.
Ground breaking product, but nobody is buying? Sorry. Your call to action failed.
All the traffic driven to your website pivots on one simple sentence: the call to action. This is your valiant attempt to get people out of “browsing” mode and into “buying” mode.
It’s one or two sentences. But don’t be fooled. It’s one of the few elements on your website you should think long and hard about.
After generating thousands of leads for companies all across North America, we’ve learned a few things. Here’s our 5 part recipe to success on calls to action.
Urgency
Ask any old school salesman and they will tell you that once a customer leaves the store the sale is lost. The same is true of your website. It is not enough to make people want to subscribe, buy, download; you have to make it imperative that they do it NOW, before they miss out.
Exclusivity
People want to feel special. Like they’ve discovered a hidden secret that only a select few have found. Or maybe there’s some other limiting factor to who can benefit from your service. That’s your exclusive opportunity. Get them to ask themselves: “Am I in or am I going to be the fool left behind?”
This is also known as “fear of missing out” (or FOMO for short). Tell people how to seize this once-in-a-lifetime opportunity, by telling them what they are losing if they pass up on your offer.
Value
What does a person get in return for performing the action? Am I spammed by your silly newsletter, or do I get cutting edge information delivered straight to my inbox once a week? Ramp up the value proposition – remember, people are inherently selfish. They, first and foremost, want to know what’s in it for them.
Emotion
Emotions drive sales. Emotion trumps logic every time. People may intellectualize why they buy, or why they bought, but in truth it is emotions that make them click the button. If you are not playing to at least one of the seven deadly sins you are missing out on the fundamental human condition. Tap into people’s desires and you will drive your closing rate way up.
Be responsible with this one though. While emotional arguments are great at generating action, they can be devastating to customer service. If you lie or over exaggerate, buyers remorse will kick in and that is not good for business.
Clear Action
This is a big one. Too many people either beg for people to act or just give soft suggestions. Studies have found that definitive statements work best. Clearly tell people what you want them to do and they are more likely to act. You don’t want them to over think their options, you want them to act. So don’t get fancy, just say it.
Perfecting Your Call to Action
Are you ready to stop leaving good clients out there for your competition to take?
Let’s reach the right people, at the right moment, with the right call to action. Contact devEdge Internet Marketing right now for a FREE 30 minute consultation. I will explain how to run better online campaigns and generate more success online!
