How to Avoid Wasted Effort and Make the Most of Your Marketing Dollars
We’ve talked with a lot of clients recently who are coming to us fresh off a series of marketing failures. These business owners are understandably frustrated and ready for something new. As we talk over their previous efforts, a familiar pattern emerges. The failed campaigns were almost universally underfunded, given too little time to succeed or were too limited in scope.
In the end, they were a waste of money.
Marketing needs a fighting chance. You can avoid wasting time and money by understanding the basics of what makes a successful campaign.
We all love stories about marketing campaigns that were wildly successful right out of the gate, and it’s great when it happens, but the hard truth is those campaigns are just plain lucky.
Your business needs a marketing strategy, not a lottery ticket.