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Should I Use Sign-Up Forms on My Website?

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Why You Should Have a Sign Up Form on Every Page of Your Website

Sticky Note with Blank Contact InformationYour website is a direct marketing tool. It is not as much a branding and awareness medium like many people treat it. You know how you get direct mail asking you to buy stuff or sign up for magazine subscriptions? That’s an example of direct marketing. Direct marketing is when you market directly to the consumer and request a direct response back.

The big difference between direct mail and your website is that you send out direct mail. People come to your website. They come because they want to learn more about your business, products, services, and company. Don’t squander this golden opportunity by weakly engaging your visitor and skipping your opportunity to ask them to take a next step! [Read more…] about Should I Use Sign-Up Forms on My Website?

Finding Your Best Value Proposition

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Effectively Communicating the Value of Your Product or Service to Prospectives… In 5 Seconds

Business Owners Reviewing their Marketing StrategyWhether you’ve been in business for years, are a budding entrepreneur, or somewhere in between – you need a strong value proposition to survive. You know that you have a valuable product or service… But your prospects sure don’t! That’s why it’s so important to know what value you have to your market AND how to communicate it to everyone you meet.

Now, if you are a seasoned business owner and think you’ve got this all figured out, my challenge to you is to take the next minute or two to reconsider your value proposition. I’m not asking you to second guess yourself. I am just asking that you give it a moments thought. It’s healthy to reflect on and challenge the things you may take for granted. [Read more…] about Finding Your Best Value Proposition

Top 5 Most Important On-Page SEO Factors

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Search Engine Optimization Factors that You Control and have a High Impact on Your Ranking

Googleplex Welcome Sign
Photo by Coolcaesar GFDL (www.gnu.org/copyleft/fdl.html), via Wikimedia Commons

There are a lot of factors that search engine providers consider when determining where your website will appear in the search rankings. It’s everything from how many links you have to your site, to your social media buzz, to how soundly your website is coded, to how legitimate your business would appear to another human being. In fact, there are 100’s of these factors. And truthfully nobody in this world, except for a very few privileged search engine employees, know exactly what all of these factors are. Fortunately, industry experts have tested, experimented, and discovered what many of the most important elements are to your search engine success.

I’m about to share with you 5 of the most important on-page search engine optimization (SEO) factors known today. The great thing about on-page SEO is that you have complete control over these elements. It’s literally what you put onto your website and how it’s coded. All of these things are completely under your control. [Read more…] about Top 5 Most Important On-Page SEO Factors

80 Cents of Your Dollar Should Be Spent on Writing Headlines

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A Deeper Look at the Famous David Ogilvy Quote and How it Applies to Us Today

David Ogilvy - Famous Ad Copywriting RevolutionaryHeadlines are crucial to your content. The famous advertising revolutionary, David Ogilvy, knew that headlines are the most important element of your copy. His famous quote is as follows:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

What Mr. Ogilvy is saying is that you should spend extra time and thought considering your headlines. Let’s not forget the importance of having a headline at all. [Read more…] about 80 Cents of Your Dollar Should Be Spent on Writing Headlines

The Benefits of Writing a Business Blog

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Drive Traffic, Rank Higher, and Gain More Clients

Keyboard CloseupIt’s here. I’ve been saying for months that I was going to launch an official devEdge Internet Marketing blog. Finally, I will be practicing what my company teaches. Which is what my first article is going to be all about: The benefits and importance of having a blog for your own business. Hopefully I can talk you into blogging for your own business… Maybe this is just the push you need to get started.

First, let me quickly explain the definition of a blog. The word “blog” comes from a shortened version of “web log.” Blogging started out as people writing about their personal thoughts and ideas on their website. There’s just something about sharing your opinions and beliefs with other people… then having those ideas confirmed by other people… that rewards a basic human desire. It didn’t take long for journalists, news sources, organizations, and even businesses, to see the value in regularly promoting their own research, beliefs, and opinions. So today, we think of a blog as a website (or part of a website) that is regularly updated with new articles on pretty much any topic. A blog can contain anything from well-researched articles to random humourous musings. Anybody who writes a regular article and posts it onto their website is “blogging.” [Read more…] about The Benefits of Writing a Business Blog