A Proven Method of Attracting Visitors to your Website and Converting them into Potential Clients
Inbound Marketing is a very popular online marketing method of attracting vistors to your business with valuable content. It involves creating a piece of content such as a web page, blog article, eBook, slideshow, infographic, video, or anything really. Then sharing this valuable content freely with the world.
The idea is to attract people to your business and establish authority in your realm of expertise. Typically, these people come through channels like search engines and social media. Meaning, customers find you – you don’t find customers.
Once you’ve drawn people to your content, then you would focus on converting visitors into sales leads, turning leads into customers, and customers into evangelists. Essentially, building a list of qualified prospects and clients. [Read more…]