Get Great Results by Taking Your Offer to the Right Prospects
This is part 2 of a 3 part series:
- What is Inbound Marketing?
- What is Direct Marketing?
- What is Direct Inbound Marketing?
This series focuses on introducing a hybrid form of Internet marketing called Direct Inbound Marketing.
Direct Marketing refers to a type of marketing where you approach an individual prospect or group of prospects (demographic) with an offer. This can be to buy a product, redeem a coupon, sign up for a newsletter, download an eBook, enter a contest, or “like” a social media page. Often the prospect is encouraged to act immediately. Such marketing is sometimes characterised by the buyer dealing directly with the seller (as opposed to buying through a retailer, affiliate or other third party). Direct Marketing can use a variety of media, including television, direct mail, radio and the Internet.
Direct Response Marketing is a sub-type of Direct Marketing where you ask the prospect to take action right within the ad or offer. For example, a direct response could be completing a website form, pasting a sticker on a mail-out and returning it, or telephoning the number in the ad. Direct Response Marketing is by far the most effective, in terms of ROI, form of Direct Marketing.
At its core, it’s about your company reaching out to a prospect with a tantalizing offer. [Read more…]
In 2012, Internet World Stats reported that there were 245,203,319 Internet users in the United States alone. That’s a massive audience businesses can reach through Internet marketing. Internet marketing connects with customers and generates sales. It works. Like traditional marketing, you will find that many forms of Internet marketing exists, but not all of them are right for your business.
Storytelling is one of the most powerful methods of connecting to your clients without overtly selling to them. A good story can not only sell your products and services, but make your customer feel like they are doing a greater good.
In broad terms, there’s essentially 2 different types of sales: Simple and Complex.
“Ding!” came the sound from my smartphone indicating I had just received a new email.
Have you ever landed on a website that attacked you with buzz words and empty sales blather? How did this puffery make you feel?
Email marketing is the practice of sending emails out to people to solicit, remind, share, or notify of your products, services, promotions, advice, or other business related information.
Responsive web design is quite the trend right now. Responsive web design is when a website automatically adjusts how it displays based on the screen size of the device viewing the website. Which makes it perfect for taking one single website, and making it display on desktops, tablets, and mobile phones (in landscape or portrait mode).
