A Proven Method of Attracting Visitors to your Website and Converting them into Potential Clients
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This is part 1 of a 3 part series:
- What is Inbound Marketing?
- What is Direct Marketing?
- What is Direct Inbound Marketing?
This series focuses on introducing a hybrid form of Internet marketing called Direct Inbound Marketing.
Inbound Marketing is a very popular online marketing method of attracting vistors to your business with valuable content. It involves creating a piece of content such as a web page, blog article, eBook, slideshow, infographic, video, or anything really. Then sharing this valuable content freely with the world.
The idea is to attract people to your business and establish authority in your realm of expertise. Typically, these people come through channels like search engines and social media. Meaning, customers find you – you don’t find customers.
Once you’ve drawn people to your content, then you would focus on converting visitors into sales leads, turning leads into customers, and customers into evangelists. Essentially, building a list of qualified prospects and clients. [Read more…]
In 2012, Internet World Stats reported that there were 245,203,319 Internet users in the United States alone. That’s a massive audience businesses can reach through Internet marketing. Internet marketing connects with customers and generates sales. It works. Like traditional marketing, you will find that many forms of Internet marketing exists, but not all of them are right for your business.
Storytelling is one of the most powerful methods of connecting to your clients without overtly selling to them. A good story can not only sell your products and services, but make your customer feel like they are doing a greater good.
In broad terms, there’s essentially 2 different types of sales: Simple and Complex.
“Ding!” came the sound from my smartphone indicating I had just received a new email.
Have you ever landed on a website that attacked you with buzz words and empty sales blather? How did this puffery make you feel?
Email marketing is the practice of sending emails out to people to solicit, remind, share, or notify of your products, services, promotions, advice, or other business related information.
Responsive web design is quite the trend right now. Responsive web design is when a website automatically adjusts how it displays based on the screen size of the device viewing the website. Which makes it perfect for taking one single website, and making it display on desktops, tablets, and mobile phones (in landscape or portrait mode).
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