Giving Yourself the Best Chance to Make a Sale
No.
It’s one word you get used to hearing as a business owner or sales rep. It’s the one word you try to avoid. Don’t take it personal though; you’ll hear it more often than “yes.” The silver-lining is that it only takes one good yes to change everything.
Fear of hearing the word “no” is not an excuse to miss following up on your sales leads. On average, only 40-50% of sales leads are even contacted by the business receiving the lead. That number probably dwindles when the lead source is from your website. It’s almost as if we are so suspicious of spam that we don’t trust anything that comes through online sources. Big mistake.
The crux of the matter is that you just don’t know until you follow up. Why wouldn’t you at least find out if you’ve got a winner within that sales lead? You might be surprised at what you find. [Read more…]
There’s no question. Keywords are a critical part of any SEO strategy. They tie the people searching for your products/services to your business. But getting the most profitable traffic is more than just scoring high with the name of your business, product, service, or features.
If you’ve ever started your own Google AdWords campaign, you know that within a few days you’ll get a call from Google themselves. The Google representative will likely offer to manage your AdWords campaign for you. They’ll tell you that they’ll optimize it and they’ll help set it up. Best of all, it won’t cost you anything.
Let’s get personal. When you’re writing marketing and communication material for your business, you want to get as personal as possible with your prospects. You want to connect with them. The key to doing this is to talk in a way that is conversational, yet informative. When you communicate, you have three basic perspectives you can opt for: 1st person, 2nd person, and 3rd person.
If you’ve been in business for any amount of time you are acutely aware that prospects could care less about your product or service. Even if it is the perfect fit for them… They just don’t seem to notice. At least, not until they realize the explicit benefit to them of your products or services. They just want to know what real and applicable solution you provide them.
As a business owner, you’re told you need a website. Not only that, but you need a website that ranks well in the search engines so you get all that profitable traffic.
devEdge Internet Marketing is pleased to announce that we have been nominated and selected as a finalist for 2 
Unfortunately, there comes a time in nearly every business owners life where they have to part ways with their old web designer/developer and switch to a new provider. Does the following story sound familiar to you?
