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Why Your Call to Action Fails

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How to Write Better Calls to Action so You Get More Leads and Close More Sales

failYou have to know how to write a call to action or nothing else matters.

Great service, but nobody is inquiring? Sorry. Your call to action failed.

Ground breaking product, but nobody is buying? Sorry. Your call to action failed.

All the traffic driven to your website pivots on one simple sentence: the call to action. This is your valiant attempt to get people out of “browsing” mode and into “buying” mode.

It’s one or two sentences. But don’t be fooled. It’s one of the few elements on your website you should think long and hard about.

After generating thousands of leads for companies all across North America, we’ve learned a few things. Here’s our 5 part recipe to success on calls to action.

[Read more…] about Why Your Call to Action Fails

How to Respond to a Negative Online Review

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5 Hater Handling Techniques

A Business Owner Getting a Bad Online ReviewIt finally happened. You received a negative review of your business online and it hurts. Your business is your livelihood and you have given your life to it, including your passion and your heart. Maybe it was just a “troll,” but more likely it was a genuinely dissatisfied customer. Now what do you do?

Let’s talk about some tried techniques to respond to these haters that will both develop goodwill and respond effectively to their review.

[Read more…] about How to Respond to a Negative Online Review

More Companies Get an Edge

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New Websites Launched for HCP, Bikram Yoga Westshore, and Thomcat Leasing

It’s amazing how fast time passes when you’re having fun! The devEdge Internet Marketing office has been quite busy the past few months. With our heads down, we forgot to announce some of the awesome websites we’ve launched recently. Yes, we do website design in Victoria, BC.

Horticulture Centre of the Pacific – HCP

This underrated Victoria, BC botanical gardens needed a website facelift. It seems Butchart Gardens gets all the tourism attention. Don’t forget about HCP though, they rival Butchart Gardens in the beauty and diversity of their demonstration gardens. Plus, HCP is as non-profit focused on conserving their local environment and educating future generations of gardeners.

What’s not to love?!

[Read more…] about More Companies Get an Edge

What is Direct Inbound Marketing?

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A Popular Hybrid Form of Internet Marketing that Effectively Increases Leads and Sales

Direct Inbound Marketing Methodology

This is part 3 of a 3 part series:

  1. What is Inbound Marketing?
  2. What is Direct Marketing?
  3. What is Direct Inbound Marketing?

This series focuses on introducing a hybrid form of Internet marketing called Direct Inbound Marketing.

I’m coining a new term: Direct Inbound Marketing. Why? Because it communicates a popular hybrid form of marketing quickly and succinctly.

Direct Inbound Marketing is the combination of Inbound Marketing with Direct Response Marketing. Inbound Marketing creates long term and sustainable lead generation by attracting potential clients to your online presence. While Direct Response Marketing allows for quick lead generation and outbound engagement of your entire potential market. Direct Inbound Marketing is typically practiced online, although, it is not limited to online only.

Inbound Marketing and Direct Marketing go together almost perfectly. They compliment each other in the weak areas and support each other in their strengths. Like any good marriage! [Read more…] about What is Direct Inbound Marketing?