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Know Thyself: It’s Bad Marketing to Copy Your Competition

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Psst… Connect Lease, Here’s 3 Do’s and Do Not’s to Improve Your Marketing

At devEdge we pride ourselves on working hard to know the ins and outs of our client’s businesses. Helping to identify what makes their companies unique and how they can market their strengths to achieve business growth.

In fact, helping our clients develop a strong marketing message is at the core of the work we do. And we think we do it well. That’s why it’s gratifying when other marketers agree so strongly they copy our stuff.

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5 Examples of a Great Call to Action

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How to Make an Offer They Don’t Want to Refuse

A great call to action links your goals with the goals of your potential customer. Any time you ask your online reader for an immediate response (usually in the way of a click, form fill, or call), you are giving the reader a call to action.

“Get Free Samples!”
“Find out more…”
“Learn how today!”

These are all calls to action. They ask the reader to take some action – to push a button or fill out a form.

Whether you are looking to get readers to sign up for a mailing list, buy a product or even just request further information, you need a compelling call to action that grabs the reader’s attention, explains the value of taking action, and shows them a clear path to their goal. Here are 5 examples and tips to create a great call to action.

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The “Who”, “What” & “Why” Behind a Brand Style That Gets Noticed

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First impressions matter. Make your brand immediately attractive by getting these three questions right.


Multiple marketing studies have shown that 70-94% of a prospective client’s first impressions are design driven.

Think about that for a minute.

Before they interact with your business, before they read a word of your marketing materials, prospective customers have already formed opinions about your business’s credibility. Design is not a pretty extra, it’s the first point of contact. How do you ensure your brand style is saying what you want it to say?

The answer is thoughtful planning and targeted design.

Think of design as the gift wrap. Your client has a multitude of choices and is literally bombarded daily with images encouraging them to buy. It’s like a constant stream of gift-wrapped boxes. What’s going to make your box stand out? What will make that prospective client choose you over the competition?

When you design for a target demographic, you are choosing packaging that is uniquely attractive to the people who need your product or service. Colors and images that make them feel comfortable, understood and interested. What you find attractive, or what “most people” like, may not be what resonates best with your client.

This is why knowing the “who, what & why” and of your client base is so important.

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SEO vs. PPC: Determining the Best Traffic Driving Strategy

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Maximize Your Marketing Budget by Choosing the Right Traffic Strategy

SEO vs PPC comparisonDriving traffic to your website may be the single-most important factor of any successful Internet marketing strategy. If you don’t get any visitors, you certainly won’t get any leads or connect with new clients. So let’s compare SEO and PPC – the two best strategies for driving people to your website.

Search Engine Optimization (SEO) involves creating website and online content that attracts visitors from the search results page. Search engines, like Google and Bing, use proprietary algorithms and machine learning to determine how relevant your content will be to a searcher. If you score well, you’ll be ranked highly on the search results. Thus generating more people clicking to your website.

Pay-Per-Click (PPC) advertising involves displaying ads on search engines, social media, and other websites. You pay when someone actually clicks on your ad (hence the term pay per click). Popular platforms like Google AdWords, Bing Ads, and Facebook allow you to show ads in prominent positions all across the web, like in the search results or on affiliate websites.

Both SEO and PPC are very effective at driving traffic… When practiced right. They each pack their own set of benefits and drawbacks for your business.

So which method works best for you? Or should they both be used simultaneously?

By the time you’re finished reading this article, you should have a good understanding of these methods and know what will work for your business.

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2016 Torch Awards Finalist in Technical Services

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devEdge Internet Marketing Places in Top 3 of Prestigious BBB Awards

The results are in for the 2016 BBB Torch Awards!2016 BBB Torch Award in Technical Services

devEdge Internet Marketing is proud to announce that we placed in the top 3 businesses in the Technical Services category.

The 2016 BBB Torch Awards is meant to recognize local businesses that show commitment to trust and ethics in the marketplace, and provide excellent customer service. Nominations are received by customers and clients – businesses cannot nominate themselves. Then a panel of judges carefully reviews the submissions and selects finalists and winners for each category.

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