Digital Marketing Agency
By “we,” I’m talking about web designers, copywriters, conversion rate optimizers, and digital marketers in general.
The problem is called best practices.
Like a checklist of things to do, we blindly follow our best practices list. We forget why it worked and who it worked for. We just assume it will work again – or continue working today.
And we all know what “assume” does.
[Read more…] about Marketing Best Practices Are Killing Your Business
Our agency may be small, but we pack big results. You can see for yourself what we mean in our recently published 2015 case studies.
Some of the successes our clients enjoyed are:
You have to know how to write a call to action or nothing else matters.
Great service, but nobody is inquiring? Sorry. Your call to action failed.
Ground breaking product, but nobody is buying? Sorry. Your call to action failed.
All the traffic driven to your website pivots on one simple sentence: the call to action. This is your valiant attempt to get people out of “browsing” mode and into “buying” mode.
It’s one or two sentences. But don’t be fooled. It’s one of the few elements on your website you should think long and hard about.
After generating thousands of leads for companies all across North America, we’ve learned a few things. Here’s our 5 part recipe to success on calls to action.
It finally happened. You received a negative review of your business online and it hurts. Your business is your livelihood and you have given your life to it, including your passion and your heart. Maybe it was just a “troll,” but more likely it was a genuinely dissatisfied customer. Now what do you do?
Let’s talk about some tried techniques to respond to these haters that will both develop goodwill and respond effectively to their review.
[Read more…] about How to Respond to a Negative Online Review
It’s amazing how fast time passes when you’re having fun! The devEdge Internet Marketing office has been quite busy the past few months. With our heads down, we forgot to announce some of the awesome websites we’ve launched recently. Yes, we do website design in Victoria, BC.
This underrated Victoria, BC botanical gardens needed a website facelift. It seems Butchart Gardens gets all the tourism attention. Don’t forget about HCP though, they rival Butchart Gardens in the beauty and diversity of their demonstration gardens. Plus, HCP is as non-profit focused on conserving their local environment and educating future generations of gardeners.
What’s not to love?!
