Responsive Web Design Continues to be Popular… But is it Right for Your Website?
Responsive web design is quite the trend right now. Responsive web design is when a website automatically adjusts how it displays based on the screen size of the device viewing the website. Which makes it perfect for taking one single website, and making it display on desktops, tablets, and mobile phones (in landscape or portrait mode).
According to a survey done by Pew Internet about 85% of Americans own a cell phone (that’s around 264,853,129 people!). Of those people, 56% use the mobile device to access the Internet (that’s around 148,317,752 people).
The trend and popularity is well deserved. Responsive web design is a significant evolution in website design.
But is responsive website design all it’s hyped up to be? Let’s take a look at the pro’s and con’s of responsive web design. [Read more…]
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There’s no question. Keywords are a critical part of any SEO strategy. They tie the people searching for your products/services to your business. But getting the most profitable traffic is more than just scoring high with the name of your business, product, service, or features.
If you’ve ever started your own Google AdWords campaign, you know that within a few days you’ll get a call from Google themselves. The Google representative will likely offer to manage your AdWords campaign for you. They’ll tell you that they’ll optimize it and they’ll help set it up. Best of all, it won’t cost you anything.
Let’s get personal. When you’re writing marketing and communication material for your business, you want to get as personal as possible with your prospects. You want to connect with them. The key to doing this is to talk in a way that is conversational, yet informative. When you communicate, you have three basic perspectives you can opt for: 1st person, 2nd person, and 3rd person.
If you’ve been in business for any amount of time you are acutely aware that prospects could care less about your product or service. Even if it is the perfect fit for them… They just don’t seem to notice. At least, not until they realize the explicit benefit to them of your products or services. They just want to know what real and applicable solution you provide them.
As a business owner, you’re told you need a website. Not only that, but you need a website that ranks well in the search engines so you get all that profitable traffic.
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