devEdge Internet Marketing

Digital Marketing Agency

Call Us Today!
250-516-4327

Blog

How to Grow Your Business, the Right Way, in the Midst of a Pandemic

by

 

Grow Your Business During COVID-19

3 Perspective Shifting Ideas During COVID-19

A lot of businesses, big and small, are struggling in the current COVID-19 pandemic. In a short few days many businesses across the world were forced to shut down or had their sales decline. Of course, this leads to economic struggle.

Business needs to adapt.

Actually, most of us business owners know that we need to adapt. For a small few of us, what we adapt into is obvious – but for most of us that answer isn’t immediately clear.

You might just need to shift your perspective during this pandemic. It is possible for you to make new sales and grow your business. There’s 3 things that business owners, employees, and consumers need to understand during this time.

[Read more…] about How to Grow Your Business, the Right Way, in the Midst of a Pandemic

Dental Marketing Comparison Table

by

Dental Marketing Comparison Table

Which Dental Marketing Approach is Best for You?

You’ve heard the classic saying: “If a tree falls in the forest, and nobody is around to hear it, does it make a sound?”

You could be a great dentist. But if there’s nobody to treat, does that even matter?

Getting patients into chairs is critical to the survival of your dental practice. That part is obvious. What you really need to decide is who and how you will be connecting with new potential patients.

When it comes to Dental Marketing there’s essentially 4 paths you can take:

[Read more…] about Dental Marketing Comparison Table

Know Thyself: It’s Bad Marketing to Copy Your Competition

by

Psst… Connect Lease, Here’s 3 Do’s and Do Not’s to Improve Your Marketing

At devEdge we pride ourselves on working hard to know the ins and outs of our client’s businesses. Helping to identify what makes their companies unique and how they can market their strengths to achieve business growth.

In fact, helping our clients develop a strong marketing message is at the core of the work we do. And we think we do it well. That’s why it’s gratifying when other marketers agree so strongly they copy our stuff.

[Read more…] about Know Thyself: It’s Bad Marketing to Copy Your Competition

5 Examples of a Great Call to Action

by

How to Make an Offer They Don’t Want to Refuse

A great call to action links your goals with the goals of your potential customer. Any time you ask your online reader for an immediate response (usually in the way of a click, form fill, or call), you are giving the reader a call to action.

“Get Free Samples!”
“Find out more…”
“Learn how today!”

These are all calls to action. They ask the reader to take some action – to push a button or fill out a form.

Whether you are looking to get readers to sign up for a mailing list, buy a product or even just request further information, you need a compelling call to action that grabs the reader’s attention, explains the value of taking action, and shows them a clear path to their goal. Here are 5 examples and tips to create a great call to action.

[Read more…] about 5 Examples of a Great Call to Action

The “Who”, “What” & “Why” Behind a Brand Style That Gets Noticed

by


First impressions matter. Make your brand immediately attractive by getting these three questions right.


Multiple marketing studies have shown that 70-94% of a prospective client’s first impressions are design driven.

Think about that for a minute.

Before they interact with your business, before they read a word of your marketing materials, prospective customers have already formed opinions about your business’s credibility. Design is not a pretty extra, it’s the first point of contact. How do you ensure your brand style is saying what you want it to say?

The answer is thoughtful planning and targeted design.

Think of design as the gift wrap. Your client has a multitude of choices and is literally bombarded daily with images encouraging them to buy. It’s like a constant stream of gift-wrapped boxes. What’s going to make your box stand out? What will make that prospective client choose you over the competition?

When you design for a target demographic, you are choosing packaging that is uniquely attractive to the people who need your product or service. Colors and images that make them feel comfortable, understood and interested. What you find attractive, or what “most people” like, may not be what resonates best with your client.

This is why knowing the “who, what & why” and of your client base is so important.

[Read more…] about The “Who”, “What” & “Why” Behind a Brand Style That Gets Noticed