How to Make an Offer They Don’t Want to Refuse
A great call to action links your goals with the goals of your potential customer. Any time you ask your online reader for an immediate response (usually in the way of a click, form fill, or call), you are giving the reader a call to action.
“Get Free Samples!”
“Find out more…”
“Learn how today!”
These are all calls to action. They ask the reader to take some action – to push a button or fill out a form.
Whether you are looking to get readers to sign up for a mailing list, buy a product or even just request further information, you need a compelling call to action that grabs the reader’s attention, explains the value of taking action, and shows them a clear path to their goal. Here are 5 examples and tips to create a great call to action.