Giving Yourself the Best Chance to Make a Sale
It’s one word you get used to hearing as a business owner or sales rep. It’s the one word you try to avoid. Don’t take it personal though; you’ll hear it more often than “yes.” The silver-lining is that it only takes one good yes to change everything.
Fear of hearing the word “no” is not an excuse to miss following up on your sales leads. On average, only 40-50% of sales leads are even contacted by the business receiving the lead. That number probably dwindles when the lead source is from your website. It’s almost as if we are so suspicious of spam that we don’t trust anything that comes through online sources. Big mistake.
The crux of the matter is that you just don’t know until you follow up. Why wouldn’t you at least find out if you’ve got a winner within that sales lead? You might be surprised at what you find. [Read more…]