Using Subject, Qualifier, and Geographic Keywords for your Website SEO
There’s no question. Keywords are a critical part of any SEO strategy. They tie the people searching for your products/services to your business. But getting the most profitable traffic is more than just scoring high with the name of your business, product, service, or features.
Getting the right SEO keyword mix is how you’ll successfully draw the most profitable traffic to your website.
Most often, the first keywords that come to mind are about what the business does. For example, if you’re a carpenter then you know you want to rank well for “carpenters” and “contractors.” This is only half the battle though. There’s more types of keywords than the ones that describe what you do and what you are. Keywords that help you ascertain the intent and constrictions of the person searching. [Read more…]
If you’ve ever started your own Google AdWords campaign, you know that within a few days you’ll get a call from Google themselves. The Google representative will likely offer to manage your AdWords campaign for you. They’ll tell you that they’ll optimize it and they’ll help set it up. Best of all, it won’t cost you anything.
Let’s get personal. When you’re writing marketing and communication material for your business, you want to get as personal as possible with your prospects. You want to connect with them. The key to doing this is to talk in a way that is conversational, yet informative. When you communicate, you have three basic perspectives you can opt for: 1st person, 2nd person, and 3rd person.
If you’ve been in business for any amount of time you are acutely aware that prospects could care less about your product or service. Even if it is the perfect fit for them… They just don’t seem to notice. At least, not until they realize the explicit benefit to them of your products or services. They just want to know what real and applicable solution you provide them.
As a business owner, you’re told you need a website. Not only that, but you need a website that ranks well in the search engines so you get all that profitable traffic.
devEdge Internet Marketing is pleased to announce that we have been nominated and selected as a finalist for 2 
Unfortunately, there comes a time in nearly every business owners life where they have to part ways with their old web designer/developer and switch to a new provider. Does the following story sound familiar to you?
In marketing-speak a market differentiator (also called product differentiator) is the identification and description of the differences of your product/service from the other products/services in the same market. In other words, what makes your stuff different?
