All the Dimensions and Best Practices You’ll Need for Your Facebook Cover Image
On March 30th, 2012, Facebook transitioned everyone’s wall to the “timeline” layout. This included personal profile pages as well as fan pages. Along with this update came the addition of a banner section at the top of your wall. This section is called the “Cover Photo” or “Cover Image.” It’s actually a very useful new feature and provides a great opportunity for better branding on Facebook pages.
This how-to guide will help you create fantastic cover photo’s for your facebook page while also showing you some of the things you need to consider. You can even download a FREE layered template (for Photoshop or GIMP) to use as a guideline while creating your page. Then it will be up to you to get creative and put together a great cover photo for your business page or personal profile. [Read more…]
Get the Critical Information You Need to Make Strategic Internet Marketing Decisions
You might already know that there is free software available to track your website statistics and visitor behaviour. Our favourite is Google Analytics. Do you use it on your own website? Recently, we’ve seen a number of websites that do not deploy any tracking software. Without it it is very difficult to understand how many visitors you get, what those visitors do, and gain an overall understanding of your potential customers.
Let’s discuss why you should use tracking software like Google Analytics and a few tips to get even more value out of it. [Read more…]
Looking at the Different Facets of Your Companies Online Presence and How They Impact Each Other
In the past few weeks I’ve seen an unusual number of blog posts and articles appear about how social media is greatly impacting your search ranking. It was one of those blogging anomalies. Everyone (in my industry at least) decided to write on the same topic at once. Which sort of surprised me because it’s not really news (you can expect similar articles to pop up when there is a new development in any industry). I don’t want to sound condescending though – it’s more that I’m surprised to see the trend than anything else. It’s important information for you to know and it’s absolutely true.
This article will focus on something a little different. There’s a bigger perspective here that I really want you to see: Every facet of your online presence impacts every other facet. Your website, blog, search engine optimization (SEO), ad campaigns, social media, mobile app/website, and even your promotional email are all interconnected. While these elements are (at their core) separate, they each cross-over and impact each other. The lines between what is SEO, social media, email, web development, etc… are quickly becoming blurred. It’s becoming harder to define where each ends and the other begins. [Read more…]
Why You Should Have a Sign Up Form on Every Page of Your Website
Your website is a direct marketing tool. It is not as much a branding and awareness medium like many people treat it. You know how you get direct mail asking you to buy stuff or sign up for magazine subscriptions? That’s an example of direct marketing. Direct marketing is when you market directly to the consumer and request a direct response back.
The big difference between direct mail and your website is that you send out direct mail. People come to your website. They come because they want to learn more about your business, products, services, and company. Don’t squander this golden opportunity by weakly engaging your visitor and skipping your opportunity to ask them to take a next step! [Read more…]
Effectively Communicating the Value of Your Product or Service to Prospectives… In 5 Seconds
Whether you’ve been in business for years, are a budding entrepreneur, or somewhere in between – you need a strong value proposition to survive. You know that you have a valuable product or service… But your prospects sure don’t! That’s why it’s so important to know what value you have to your market AND how to communicate it to everyone you meet.
Now, if you are a seasoned business owner and think you’ve got this all figured out, my challenge to you is to take the next minute or two to reconsider your value proposition. I’m not asking you to second guess yourself. I am just asking that you give it a moments thought. It’s healthy to reflect on and challenge the things you may take for granted. [Read more…]
Search Engine Optimization Factors that You Control and have a High Impact on Your Ranking
There are a lot of factors that search engine providers consider when determining where your website will appear in the search rankings. It’s everything from how many links you have to your site, to your social media buzz, to how soundly your website is coded, to how legitimate your business would appear to another human being. In fact, there are 100’s of these factors. And truthfully nobody in this world, except for a very few privileged search engine employees, know exactly what all of these factors are. Fortunately, industry experts have tested, experimented, and discovered what many of the most important elements are to your search engine success.
I’m about to share with you 5 of the most important on-page search engine optimization (SEO) factors known today. The great thing about on-page SEO is that you have complete control over these elements. It’s literally what you put onto your website and how it’s coded. All of these things are completely under your control. [Read more…]
A Deeper Look at the Famous David Ogilvy Quote and How it Applies to Us Today
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
What Mr. Ogilvy is saying is that you should spend extra time and thought considering your headlines. Let’s not forget the importance of having a headline at all. [Read more…]
Drive Traffic, Rank Higher, and Gain More Clients
It’s here. I’ve been saying for months that I was going to launch an official devEdge Internet Marketing blog. Finally, I will be practicing what my company teaches. Which is what my first article is going to be all about: The benefits and importance of having a blog for your own business. Hopefully I can talk you into blogging for your own business… Maybe this is just the push you need to get started.
First, let me quickly explain the definition of a blog. The word “blog” comes from a shortened version of “web log.” Blogging started out as people writing about their personal thoughts and ideas on their website. There’s just something about sharing your opinions and beliefs with other people… then having those ideas confirmed by other people… that rewards a basic human desire. It didn’t take long for journalists, news sources, organizations, and even businesses, to see the value in regularly promoting their own research, beliefs, and opinions. So today, we think of a blog as a website (or part of a website) that is regularly updated with new articles on pretty much any topic. A blog can contain anything from well-researched articles to random humourous musings. Anybody who writes a regular article and posts it onto their website is “blogging.” [Read more…]