Getting More Clients by Writing Clear Sales Copy
Have you ever landed on a website that attacked you with buzz words and empty sales blather? How did this puffery make you feel?
You probably did not feel like whipping out your wallet. More than likely, it had you reaching for your browsers back button.
Then there are those times when you land on a website, and it just guides you through all the right information. It makes you feel comfortable about your potential purchase because you know what you’re getting.
Chances are that this website got an important copywriting principle right: clarity. Instead of cramming a haughty sales message or screaming at you to buy, they probably just provided clear and concise information. Information you needed to feel comfortable about your purchase. [Read more…] about Clarity Trumps Persuasion