Increasing Conversion Rates with a Consistent and Focused Message of Value
“Landing page.” It’s a term Internet marketers throw around like it should mean something to you. Maybe you’ve sat in a meeting only to hear this term thrown out there. And you just nodded along because… Well… It sounded like something you needed. You should, by no means, feel stupid. It’s a more common question than we give it credit: “What is a landing page?!?”
At its simplest definition a landing page is:
A single web page, or small self-contained group of web pages, that people visit in response to an advertisement. The landing page is written as a logical extension of the advertisement. Its goal is to capture a business lead (get someone to contact your business) or generate a sale.
Landing pages can be used with PPC, paid search, direct mail, Facebook ads, magazine/newspaper ads, and pretty much anywhere else you could put an advertisement. [Read more…] about What is a Landing Page?