Case Study – Amazing Online Results, Here’s Some Proof
Making the transition from traditional marketing to inbound marketing.
Adrena LINE has deep traditional marketing roots and were mostly connecting with tourists on offline channels.
That wasn’t enough anymore.
The reality is that many tourists plan their entire trips online. Adrena LINE understood clearly that they needed to engage more effectively with these Internet adventure seekers.
This meant finding a guide for their online marketing efforts and an agency that could expertly execute their campaigns on the web.
Zipping into successful online growth.
devEdge Internet Marketing went straight to work in January 2015. We built a new conversion optimized website, supported social media efforts, and created effective Google AdWords campaigns.
The improvements worked. The 2015 season saw a huge difference when compared to the prior year.
| 59.4% Increase in Online Marketing Related Bookings | 36.4% Increase in Online Bookings | 14% Website Conversion Rate |
Using Google AdWords to perform keyword research.
Right from the beginning Adrena LINE intended on expanding their reach on search engines. They mostly wanted to do this through organic methods (search engine optimization).
We needed to know which keywords to expand our targeting.
It was determined that a limited budget Google AdWords campaign would be perfect. Our primary goal was to find new keyword opportunities. Our secondary goal was to drive low-cost traffic.
They succeeded at both:
- Identified high traffic organic keyword opportunities
- Eliminated a number of under performing keyword options
- 5% click thru rate in AdWords
- Achieved an average cost per click of $0.59
- Drive over 3,600 sessions per month from organic search
