Case Study – Unparalleled Online Results, Here’s Some Proof
That’s over 133 new patients per month.
Parkway Dental was ready to open their dentist office to the Westshore region of Victoria, BC. They already had a strong commitment to informed patient service, modern facilities, and a great patient-focused staff.
There was just one problem: they needed patients.
The region has some strong dental offices in the area, so Parkway Dental knew they needed to effectively connect with the areas largest demographics: families and young adults.
Let’s make a trip to the dentist informed, relaxing, and fun.
Open the flood gates.
In a combined digital and direct mail campaign, Parkway Dental opened their doors to a deluge of new patients and leads.
With the help of devEdge Internet Marketing, we put in place a high converting website, Google AdWords campaign, social media, and search engine optimization campaign.
In that critical first year:
| $12patient acquisition cost | 1600 New Patients | Ranked #1 in Google local search (for most targeted keywords) |
Patients Spread Recommendations through Social Media
Parkway Dental wouldn’t stop there in its efforts to show the region their unique delivery of dental service. As with any great business, word of mouth referrals is critical to growth.
During the spring of 2015, Parkway Dental staff kept hearing great stories and testimonials from their patients. This spurred our desire to see patients take to social media and share their experience with friends and family.
Little did we know that by the end of Summer 2015 Parkway Dental would be the most highly reviewed dentist in Victoria (seriously, we checked carefully).
Through strategic planning and expert execution, patients flooded Facebook and Google Local with positive reviews.
| 91positive reviews on Facebook | 47positive reviews on Google Local | 4.9 / 5stars average rating |
Today, Parkway Dental is the definition of a successful community business. They employ 4 dentists and 18 staff – now that’s real job creation and success.
We are honoured to work with such a patient-focused dentist and we’re excited about what we’ll accomplish together in the future.
