Case Study – Great Online Results, Here’s Some Proof
Building a foundation online…
Today, Thomcat Leasing processes over $2,000,000 a month in online applications. It didn’t start that way though.
In fact, when Thomcat Leasing first approached devEdge Internet Marketing… They had no online presence – $0 a month in online applications.
It was important to quickly put together a strong website to form the foundation of what we were about to do. A new website was designed, written, and created complete with conversion optimization, initial search engine optimization, and most importantly – a secure online application form.
Implementing the Internet marketing campaign.
With a solid website built, everyone got to work on the full Internet marketing campaign. This meant continuously improving content, traffic volume, Google AdWords, conversion rates, and email autoresponders.
Small continuous improvements have made a big difference. Over the course of one year, we saw the following increases:
| 225.5% Increase in Organic Traffic | 161% Increase in Overall Traffic | A massive 2,035% Increase in Leads |
Saying “hello” to the customer at just the right moment.
It was discovered early on that most people do not directly seek out equipment leasing companies. Potential clients will shop online for equipment, but most do not actively seek financing solutions.
As a result, Thomcat Leasing joins consumers during their shopping journey. There are many ways we accomplish this. One of the methods we use is by advertising through Google AdWords.
Employing tactics like remarketing, display placement targeting, and search advertising we managed to be there for the customer at the right time. As success followed, so did expansion of our campaigns and an increased advertising budget.
In one month, when we partially expanded our best performing campaigns, leads INCREASED by 287.5%. At the same time, the cost per lead DECREASED by 23.8%.
That’s a win on both fronts – lower lead costs and higher returns!
