How to Write Better Calls to Action so You Get More Leads and Close More Sales
You have to know how to write a call to action or nothing else matters.
Great service, but nobody is inquiring? Sorry. Your call to action failed.
Ground breaking product, but nobody is buying? Sorry. Your call to action failed.
All the traffic driven to your website pivots on one simple sentence: the call to action. This is your valiant attempt to get people out of “browsing” mode and into “buying” mode.
It’s one or two sentences. But don’t be fooled. It’s one of the few elements on your website you should think long and hard about.
After generating thousands of leads for companies all across North America, we’ve learned a few things. Here’s our 5 part recipe to success on calls to action.
Storytelling is one of the most powerful methods of connecting to your clients without overtly selling to them. A good story can not only sell your products and services, but make your customer feel like they are doing a greater good.
Have you ever landed on a website that attacked you with buzz words and empty sales blather? How did this puffery make you feel?
Let’s get personal. When you’re writing marketing and communication material for your business, you want to get as personal as possible with your prospects. You want to connect with them. The key to doing this is to talk in a way that is conversational, yet informative. When you communicate, you have three basic perspectives you can opt for: 1st person, 2nd person, and 3rd person.
Yes, it’s embarrassingly simple. Headlines. At the very least, you should have them at the top of every page on your website. At best, you have multiple well-written headlines and subheadlines that guide your reader through the page.
