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Email Marketing: Getting Started Guide

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Email Marketing Essentials that will Help You Create Effective Campaigns for Your Business

Email Marketing EnvelopeEmail marketing is the practice of sending emails out to people to solicit, remind, share, or notify of your products, services, promotions, advice, or other business related information.

This super-fast guide will run through the essentials of getting started with email marketing for your business. Along the way, I’ll provide some interesting statistics that even a seasoned email marketing professional should find useful.

You need to understand 2 important things before we jump in here:

  1. Email marketing is a deep and rich Internet marketing practice. There’s so much more to it than I can possibly tell you about in this one article.
  2. Everyone is different. The statistics vary widely by industry and individual companies. The statistics are to provide examples of the overall average. Your actual statistics, tests, and understandings will vary (sometimes contradict). [Read more…] about Email Marketing: Getting Started Guide

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Giving Yourself the Best Chance to Make a Sale

Giving some Love to Your Sales LeadsNo.

It’s one word you get used to hearing as a business owner or sales rep. It’s the one word you try to avoid. Don’t take it personal though; you’ll hear it more often than “yes.” The silver-lining is that it only takes one good yes to change everything.

Fear of hearing the word “no” is not an excuse to miss following up on your sales leads. On average, only 40-50% of sales leads are even contacted by the business receiving the lead. That number probably dwindles when the lead source is from your website. It’s almost as if we are so suspicious of spam that we don’t trust anything that comes through online sources. Big mistake.

The crux of the matter is that you just don’t know until you follow up. Why wouldn’t you at least find out if you’ve got a winner within that sales lead? You might be surprised at what you find. [Read more…] about Following up on Inbound Sales Leads

Let's Talk

No high-pressure sales.

No confusing tech-speak.

Just answers to your questions.

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  • This field is for validation purposes and should be left unchanged.

Your information is protected by our Privacy Policy. NO SPAM! You consent to electronic communication and may opt-out at any time.