First impressions matter. Make your brand immediately attractive by getting these three questions right.
Multiple marketing studies have shown that 70-94% of a prospective client’s first impressions are design driven.
Think about that for a minute.
Before they interact with your business, before they read a word of your marketing materials, prospective customers have already formed opinions about your business’s credibility. Design is not a pretty extra, it’s the first point of contact. How do you ensure your brand style is saying what you want it to say?
The answer is thoughtful planning and targeted design.
Think of design as the gift wrap. Your client has a multitude of choices and is literally bombarded daily with images encouraging them to buy. It’s like a constant stream of gift-wrapped boxes. What’s going to make your box stand out? What will make that prospective client choose you over the competition?
When you design for a target demographic, you are choosing packaging that is uniquely attractive to the people who need your product or service. Colors and images that make them feel comfortable, understood and interested. What you find attractive, or what “most people” like, may not be what resonates best with your client.
This is why knowing the “who, what & why” and of your client base is so important.