How to Compete More Effectively and Earn Customer Loyalty Through Niche Marketing
It can be tempting to try and position your business to do it all, but, unless you are WalMart, it’s just not good marketing.
Remember the old adage, “When you are talking to everyone you are talking to nobody.”
A shotgun-style approach is largely inefficient for small businesses and may dilute your message to the point where it’s missed by the people who need to hear it. Niche marketing allows you to narrow your focus, specialize and take the time to understand your target market. Done right it will bring better returns and give your business the advantage where it counts.