Marketing Strategies for the Type of Sale You’re Trying to Make – Simple vs. Complex
In broad terms, there’s essentially 2 different types of sales: Simple and Complex.
Simple Sale – These types of sales are often low risk, routine, widely available, and commodity items. Things that involve a fairly short sales cycle to attain; quick purchases. Some examples of a simple sale are: groceries, hygiene products, restaurant food, and essentially anything you could get at Walmart.
Complex Sale – These types of sales involve multiple steps to purchase and multiple stakeholders in the transaction. Products and services that involve a long sales cycle and extra information is required for delivery. Often these sales are riskier (for the buyer) because they come with a higher price tag. Some examples of a complex sale are: website design, manufacturing machinery, real estate, and anything that requires a level of customization.
Of course, that’s over-simplifying a little bit. Your actual sales may land somewhere in the range between simple and complex. However, no matter which way your sales lean, there are certain marketing strategies you will want to avoid and others you’ll want to use. [Read more…] about Simple Sale Versus Complex Sale