You Can’t Ignore Mobile Visitors Any More – What You’ll Need to Go Mobile-Friendly Online
“Ding!” came the sound from my smartphone indicating I had just received a new email.
Taking a look, I saw a simple question from a client that required a less-than-simple response. “Is getting a mobile website for my business a good idea?”
You might be thinking, that IS a simple question to answer. Normally, the response would be a resounding “Yes!” But for this small startup, with limited budget, the answer wasn’t so obvious.
It was then that I realized there are a few scenarios where a mobile website should be delayed. Yes, the web is accessed as much by mobile devices as it is PCs (see Gartner Research Article). And yes, 43% of people who have a bad mobile experience with your website will never return to your website again (see Compuware Research Article).
But mobile websites require money to build. And proper technology and coding in place to do it well. Let’s not forget, you need a website with visitors to see any benefit from mobile. So when should you get a mobile website for your business? [Read more…]