Maximize Your Marketing Budget by Choosing the Right Traffic Strategy
Driving traffic to your website may be the single-most important factor of any successful Internet marketing strategy. If you don’t get any visitors, you certainly won’t get any leads or connect with new clients. So let’s compare SEO and PPC – the two best strategies for driving people to your website.
Search Engine Optimization (SEO) involves creating website and online content that attracts visitors from the search results page. Search engines, like Google and Bing, use proprietary algorithms and machine learning to determine how relevant your content will be to a searcher. If you score well, you’ll be ranked highly on the search results. Thus generating more people clicking to your website.
Pay-Per-Click (PPC) advertising involves displaying ads on search engines, social media, and other websites. You pay when someone actually clicks on your ad (hence the term pay per click). Popular platforms like Google AdWords, Bing Ads, and Facebook allow you to show ads in prominent positions all across the web, like in the search results or on affiliate websites.
Both SEO and PPC are very effective at driving traffic… When practiced right. They each pack their own set of benefits and drawbacks for your business.
So which method works best for you? Or should they both be used simultaneously?
By the time you’re finished reading this article, you should have a good understanding of these methods and know what will work for your business.