Digital Marketing Agency
Performance Max campaigns are highly automated so they need a lot of data to become optimized. Does this mean they’re only for big companies with huge ad budgets and a high volume of ad traffic? Here’s what we’ve learned so far from running Performance Max campaigns for small businesses.
[Read more…] about Is Google’s Performance Max Campaign a Good Choice for Small Businesses?
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Driving traffic to your website may be the single-most important factor of any successful Internet marketing strategy. If you don’t get any visitors, you certainly won’t get any leads or connect with new clients. So let’s compare SEO and PPC – the two best strategies for driving people to your website.
Search Engine Optimization (SEO) involves creating website and online content that attracts visitors from the search results page. Search engines, like Google and Bing, use proprietary algorithms and machine learning to determine how relevant your content will be to a searcher. If you score well, you’ll be ranked highly on the search results. Thus generating more people clicking to your website.
Pay-Per-Click (PPC) advertising involves displaying ads on search engines, social media, and other websites. You pay when someone actually clicks on your ad (hence the term pay per click). Popular platforms like Google AdWords, Bing Ads, and Facebook allow you to show ads in prominent positions all across the web, like in the search results or on affiliate websites.
Both SEO and PPC are very effective at driving traffic… When practiced right. They each pack their own set of benefits and drawbacks for your business.
So which method works best for you? Or should they both be used simultaneously?
By the time you’re finished reading this article, you should have a good understanding of these methods and know what will work for your business.
[Read more…] about SEO vs. PPC: Determining the Best Traffic Driving Strategy
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If you’ve ever started your own Google AdWords campaign, you know that within a few days you’ll get a call from Google themselves. The Google representative will likely offer to manage your AdWords campaign for you. They’ll tell you that they’ll optimize it and they’ll help set it up. Best of all, it won’t cost you anything.
Sounds good right?
Well… Maybe. The throwdown match is about to begin! Let’s take a closer look at whether you should let Google manage your AdWords campaign. Oh, and this applies for Bing Ads too. [Read more…] about Should I Let Google Manage My AdWords Campaign?
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“Landing page.” It’s a term Internet marketers throw around like it should mean something to you. Maybe you’ve sat in a meeting only to hear this term thrown out there. And you just nodded along because… Well… It sounded like something you needed. You should, by no means, feel stupid. It’s a more common question than we give it credit: “What is a landing page?!?”
At its simplest definition a landing page is:
A single web page, or small self-contained group of web pages, that people visit in response to an advertisement. The landing page is written as a logical extension of the advertisement. Its goal is to capture a business lead (get someone to contact your business) or generate a sale.
Landing pages can be used with PPC, paid search, direct mail, Facebook ads, magazine/newspaper ads, and pretty much anywhere else you could put an advertisement. [Read more…] about What is a Landing Page?
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