7 Steps to Discover How Much to Spend in Google Ads Every Month

As a small business owner, you may have heard about the benefits of advertising on Google Ads to drive traffic to your website, increase sales, or generate leads. However, deciding on a Google Ads monthly budget can be a challenging task, especially if you have limited resources.

Let’s cover some steps to take that will help you determine your Google Ads monthly budget.

[Read more…] about How to Determine Your Google Ads Monthly Budget

Read Our Insights from Successful Ad Campaigns

Performance Max campaigns are highly automated so they need a lot of data to become optimized. Does this mean they’re only for big companies with huge ad budgets and a high volume of ad traffic? Here’s what we’ve learned so far from running Performance Max campaigns for small businesses.

[Read more…] about Is Google’s Performance Max Campaign a Good Choice for Small Businesses?

Independent PPC Management vs. Google Representative

If you’ve ever started your own Google AdWords campaign, you know that within a few days you’ll get a call from Google themselves. The Google representative will likely offer to manage your AdWords campaign for you. They’ll tell you that they’ll optimize it and they’ll help set it up. Best of all, it won’t cost you anything.

Sounds good right?

Well… Maybe. The throwdown match is about to begin! Let’s take a closer look at whether you should let Google manage your AdWords campaign. Oh, and this applies for Bing Ads too. [Read more…] about Should I Let Google Manage My AdWords Campaign?

Increasing Conversion Rates with a Consistent and Focused Message of Value

“Landing page.” It’s a term Internet marketers throw around like it should mean something to you. Maybe you’ve sat in a meeting only to hear this term thrown out there. And you just nodded along because… Well… It sounded like something you needed. You should, by no means, feel stupid. It’s a more common question than we give it credit: “What is a landing page?!?”

At its simplest definition a landing page is:

A single web page, or small self-contained group of web pages, that people visit in response to an advertisement. The landing page is written as a logical extension of the advertisement. Its goal is to capture a business lead (get someone to contact your business) or generate a sale.

Landing pages can be used with PPC, paid search, direct mail, Facebook ads, magazine/newspaper ads, and pretty much anywhere else you could put an advertisement. [Read more…] about What is a Landing Page?