devEdge Internet Marketing

Digital Marketing Agency

Call Us Today!
250-516-4327

Website Redesign for Better Conversion Rates and SEO

by

Robots tinker with a statistical graph showing improvements to website traffic after a redesign

Transforming Your Online Website Performance

In the fast-paced digital landscape, your website is often the first point of contact between your business and potential customers.

A well-designed website can be a powerful tool for generating leads and converting visitors into loyal clients. Your website should be able to capture attention and guide visitors toward taking specific actions, such as filling out contact forms, signing up for newsletters, or making a purchase. If your website is not performing as expected in terms of conversion rates, it may be time to consider a website redesign.

[Read more…] about Website Redesign for Better Conversion Rates and SEO

Let's Talk

No high-pressure sales.

No confusing tech-speak.

Just answers to your questions.

devEdge Logo
  • This field is for validation purposes and should be left unchanged.

Your information is protected by our Privacy Policy. NO SPAM! You consent to electronic communication and may opt-out at any time.

Let's Talk

No high-pressure sales.

No confusing tech-speak.

Just answers to your questions.

devEdge Logo
  • This field is for validation purposes and should be left unchanged.

Your information is protected by our Privacy Policy. NO SPAM! You consent to electronic communication and may opt-out at any time.

by


Maximize Your Marketing Budget by Choosing the Right Traffic Strategy

SEO vs PPC comparisonDriving traffic to your website may be the single-most important factor of any successful Internet marketing strategy. If you don’t get any visitors, you certainly won’t get any leads or connect with new clients. So let’s compare SEO and PPC – the two best strategies for driving people to your website.

Search Engine Optimization (SEO) involves creating website and online content that attracts visitors from the search results page. Search engines, like Google and Bing, use proprietary algorithms and machine learning to determine how relevant your content will be to a searcher. If you score well, you’ll be ranked highly on the search results. Thus generating more people clicking to your website.

Pay-Per-Click (PPC) advertising involves displaying ads on search engines, social media, and other websites. You pay when someone actually clicks on your ad (hence the term pay per click). Popular platforms like Google AdWords, Bing Ads, and Facebook allow you to show ads in prominent positions all across the web, like in the search results or on affiliate websites.

Both SEO and PPC are very effective at driving traffic… When practiced right. They each pack their own set of benefits and drawbacks for your business.

So which method works best for you? Or should they both be used simultaneously?

By the time you’re finished reading this article, you should have a good understanding of these methods and know what will work for your business.

[Read more…] about SEO vs. PPC: Determining the Best Traffic Driving Strategy

Let's Talk

No high-pressure sales.

No confusing tech-speak.

Just answers to your questions.

devEdge Logo
  • This field is for validation purposes and should be left unchanged.

Your information is protected by our Privacy Policy. NO SPAM! You consent to electronic communication and may opt-out at any time.

Let's Talk

No high-pressure sales.

No confusing tech-speak.

Just answers to your questions.

devEdge Logo
  • This field is for validation purposes and should be left unchanged.

Your information is protected by our Privacy Policy. NO SPAM! You consent to electronic communication and may opt-out at any time.

by


Using Subject, Qualifier, and Geographic Keywords for your Website SEO

Close Up of the Home Key on a KeyboardThere’s no question. Keywords are a critical part of any SEO strategy. They tie the people searching for your products/services to your business. But getting the most profitable traffic is more than just scoring high with the name of your business, product, service, or features.

Getting the right SEO keyword mix is how you’ll successfully draw the most profitable traffic to your website.

Most often, the first keywords that come to mind are about what the business does. For example, if you’re a carpenter then you know you want to rank well for “carpenters” and “contractors.” This is only half the battle though. There’s more types of keywords than the ones that describe what you do and what you are. Keywords that help you ascertain the intent and constrictions of the person searching. [Read more…] about Getting the Right SEO Keyword Mix

Filed Under: SEO

Let's Talk

No high-pressure sales.

No confusing tech-speak.

Just answers to your questions.

devEdge Logo
  • This field is for validation purposes and should be left unchanged.

Your information is protected by our Privacy Policy. NO SPAM! You consent to electronic communication and may opt-out at any time.