Digital Marketing Agency
Structured data is information organized in a consistent way so that it’s easy for computers to understand. In relation to search engine optimization, structured data usually means one of several formats defined by schema.org.
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Driving traffic to your website may be the single-most important factor of any successful Internet marketing strategy. If you don’t get any visitors, you certainly won’t get any leads or connect with new clients. So let’s compare SEO and PPC – the two best strategies for driving people to your website.
Search Engine Optimization (SEO) involves creating website and online content that attracts visitors from the search results page. Search engines, like Google and Bing, use proprietary algorithms and machine learning to determine how relevant your content will be to a searcher. If you score well, you’ll be ranked highly on the search results. Thus generating more people clicking to your website.
Pay-Per-Click (PPC) advertising involves displaying ads on search engines, social media, and other websites. You pay when someone actually clicks on your ad (hence the term pay per click). Popular platforms like Google AdWords, Bing Ads, and Facebook allow you to show ads in prominent positions all across the web, like in the search results or on affiliate websites.
Both SEO and PPC are very effective at driving traffic… When practiced right. They each pack their own set of benefits and drawbacks for your business.
So which method works best for you? Or should they both be used simultaneously?
By the time you’re finished reading this article, you should have a good understanding of these methods and know what will work for your business.
[Read more…] about SEO vs. PPC: Determining the Best Traffic Driving Strategy
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Here at the devEdge Internet Marketing office, we’ve been having fun with memes.
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There’s no question. Keywords are a critical part of any SEO strategy. They tie the people searching for your products/services to your business. But getting the most profitable traffic is more than just scoring high with the name of your business, product, service, or features.
Getting the right SEO keyword mix is how you’ll successfully draw the most profitable traffic to your website.
Most often, the first keywords that come to mind are about what the business does. For example, if you’re a carpenter then you know you want to rank well for “carpenters” and “contractors.” This is only half the battle though. There’s more types of keywords than the ones that describe what you do and what you are. Keywords that help you ascertain the intent and constrictions of the person searching. [Read more…] about Getting the Right SEO Keyword Mix
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As a business owner, you’re told you need a website. Not only that, but you need a website that ranks well in the search engines so you get all that profitable traffic.
There’s a catch though. You can only target a few keywords before you won’t rank well for any keywords.
So… Since you can only have a limited number of keywords, then there should be 2 questions on your mind right now. 1) How many keywords can I target? And 2) Which keywords should I target? [Read more…] about Find the Best Search Keywords for Your Business Website
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