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Website Redesign for Better Conversion Rates and SEO

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Robots tinker with a statistical graph showing improvements to website traffic after a redesign

Transforming Your Online Website Performance

In the fast-paced digital landscape, your website is often the first point of contact between your business and potential customers.

A well-designed website can be a powerful tool for generating leads and converting visitors into loyal clients. Your website should be able to capture attention and guide visitors toward taking specific actions, such as filling out contact forms, signing up for newsletters, or making a purchase. If your website is not performing as expected in terms of conversion rates, it may be time to consider a website redesign.

[Read more…] about Website Redesign for Better Conversion Rates and SEO

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How to Write Better Calls to Action so You Get More Leads and Close More Sales

failYou have to know how to write a call to action or nothing else matters.

Great service, but nobody is inquiring? Sorry. Your call to action failed.

Ground breaking product, but nobody is buying? Sorry. Your call to action failed.

All the traffic driven to your website pivots on one simple sentence: the call to action. This is your valiant attempt to get people out of “browsing” mode and into “buying” mode.

It’s one or two sentences. But don’t be fooled. It’s one of the few elements on your website you should think long and hard about.

After generating thousands of leads for companies all across North America, we’ve learned a few things. Here’s our 5 part recipe to success on calls to action.

[Read more…] about Why Your Call to Action Fails

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A List of Website Optimization Tactics You Can Use on Your Website

Scientist Performing a Science ExperimentWebsite optimization is a science. You put yourself in your visitors shoes, come up with a hypothesis (or idea), implement an experiment, and measure the results. Then lather, rinse, and repeat. Try it. Before you know, you’ll have a long list of best practices that work for you and your business.

You may be wondering what I mean by website optimization. This is the practice of designing, writing, and developing your site to increase the number of people who contact your business. It is basically web design with a focus on marketing & sales. It goes well beyond just aesthetic appearance.

devEdge Internet Marketing has been working with business websites for years. We’ve come up with some general best practices. These are some of the things we find work most of the time and for most businesses out there. Many of these tweaks can be implemented by you. None of them take a lot of technical expertise. So give some of these ideas a try and see what happens! [Read more…] about 10 Website Tweaks to Try Today

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Get the Critical Information You Need to Make Strategic Internet Marketing Decisions

Charts and graphs showing website statistics important in making strategic Internet marketing decisionsYou might already know that there is free software available to track your website statistics and visitor behaviour. Our favourite is Google Analytics. Do you use it on your own website? Recently, we’ve seen a number of websites that do not deploy any tracking software. Without it it is very difficult to understand how many visitors you get, what those visitors do, and gain an overall understanding of your potential customers.

Let’s discuss why you should use tracking software like Google Analytics and a few tips to get even more value out of it. [Read more…] about Measuring Your Website Statistics with Google Analytics

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Why You Should Have a Sign Up Form on Every Page of Your Website

Sticky Note with Blank Contact InformationYour website is a direct marketing tool. It is not as much a branding and awareness medium like many people treat it. You know how you get direct mail asking you to buy stuff or sign up for magazine subscriptions? That’s an example of direct marketing. Direct marketing is when you market directly to the consumer and request a direct response back.

The big difference between direct mail and your website is that you send out direct mail. People come to your website. They come because they want to learn more about your business, products, services, and company. Don’t squander this golden opportunity by weakly engaging your visitor and skipping your opportunity to ask them to take a next step! [Read more…] about Should I Use Sign-Up Forms on My Website?

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