Finding the Ultimate Benefits of Your Product or Service is Key
It may upset you to hear this but nobody cares about your product or service. Even your current customers and clients.
I’m not trying to be mean or insult you. Please understand that it’s not you and it’s not your work. It’s our human nature.
This shouldn’t cause you anxiety because your customers and clients do care about something. It’s what your product or service does for them. That’s what matters and is relevant to their lives. People don’t buy a TV because it is on the shelf. They buy a TV because it will bring entertainment and relaxation into their lives.
It’s the same for your product or service. People will buy it because of the ultimate benefit they will get. You see, people don’t want what you’re selling… They want what it will do for them! Do you know exactly why your current customers and clients are buying from you? Do you know what the true benefit of your product or service is to them? [Read more…] about Why Aren’t I Getting More Sales?