Demystifying Link Building for the Business Owner

Link building is an essential part of increasing your websites rank in the search engine results. Link building, in terms of search engine optimization, is about getting links to your website. That’s when somebody has placed a link from their website to your website. You want links to your website because the number of inbound links greatly influences your search engine ranking. Your inbound link count is a way that the search engines determine your websites authority, legitimacy, and popularity.

I remember, for the longest time, thinking that link building was some sort of arcane voodoo art. That maybe the only way was to pay a shady character who claims to have thousands of websites in his “network” to create links for me. I’d search the topic and the advice was almost always the same: email the webmaster and ask for a link. If that were the case, link building seemed like a lot of work and a lot of rejection. Fortunately, I’ve learned a few things over the years. Things about link building that you can practice while simply going about your day. [Read more…] about How to Get Links to Your Website: SEO Link Building