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Grab Your Readers Attention with Effective Website Headlines

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One embarrassingly simple fact that can turn your website visitors into customers.

Good Headline with Extra HighlightedYes, it’s embarrassingly simple. Headlines. At the very least, you should have them at the top of every page on your website. At best, you have multiple well-written headlines and subheadlines that guide your reader through the page.

You have 7 seconds…
…If you’re lucky! What do I mean? I’m saying that you have 7 seconds to communicate to your website visitors who you are, what they can do here, and why they should do it.

That is why headlines are so critical. A well-written headline on your web page can orient the user and intrigue them to continue reading. [Read more…] about Grab Your Readers Attention with Effective Website Headlines

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A Deeper Look at the Famous David Ogilvy Quote and How it Applies to Us Today

David Ogilvy - Famous Ad Copywriting RevolutionaryHeadlines are crucial to your content. The famous advertising revolutionary, David Ogilvy, knew that headlines are the most important element of your copy. His famous quote is as follows:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

What Mr. Ogilvy is saying is that you should spend extra time and thought considering your headlines. Let’s not forget the importance of having a headline at all. [Read more…] about 80 Cents of Your Dollar Should Be Spent on Writing Headlines

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Just answers to your questions.

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