A Surprisingly Realistic View of the Positives and Negatives of Our Over-Hyped Social Media Culture
I promise you, this article will spare you nothing to explain the truth about properly choosing Social Media for your business. If you don’t want a reality check then leave this page now.
There are a lot of social media options out there. I’m sure you’ve heard of quite a few Social Media platforms. Facebook, Twitter, Linkedin, Google+, YouTube, Digg, Pinterest, Instagram, StumbleUpon, Delicious… And on and on the list goes. Chances are, you participate in more than one. Or at least, you feel compelled to participate in more than one. Social media seems to be taking over our lives – for better and for worse. It’s important that you make strategic choices with which ones you join.
You should have realistic expectations before joining a social media platform. Otherwise you’ll buy into the hype and overwhelm your life with too many platforms. You only have so many hours in your day. The last thing you want is to mismanage your time and then lose yourself. As an entrepreneur, manager, director, leader, spouse, parent, or human-being, your most important task is choosing the task that efficiently uses your time. [Read more…] about How to Choose the Right Social Media Platform for Your Business
I’ve written about this before: 
In the past few weeks I’ve seen an unusual number of blog posts and articles appear about how social media is greatly impacting your search ranking. It was one of those blogging anomalies. Everyone (in my industry at least) decided to write on the same topic at once. Which sort of surprised me because it’s not really news (you can expect similar articles to pop up when there is a new development in any industry). I don’t want to sound condescending though – it’s more that I’m surprised to see the trend than anything else. It’s important information for you to know and it’s absolutely true.
