A Deeper Look at the Famous David Ogilvy Quote and How it Applies to Us Today

Headlines are crucial to your content. The famous advertising revolutionary, David Ogilvy, knew that headlines are the most important element of your copy. His famous quote is as follows:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

What Mr. Ogilvy is saying is that you should spend extra time and thought considering your headlines. Let’s not forget the importance of having a headline at all. [Read more…] about 80 Cents of Your Dollar Should Be Spent on Writing Headlines